THREESIXTY, in collaboration with sister agency Exposure, was appointed by Arsenal Football Club to launch the new artwork that would adorn the exterior of the Emirates Stadium.
Working with three renowned artists, and following months of fan and community consultations, the eight pieces of art celebrate the club’s rich history, community values and relentless pursuit of progress.
THREESIXTY and Exposure were tasked with securing top-tier media coverage and tracking social sentiment and engagement across key fan and stakeholder accounts.
The campaign saw a total media reach of 5.6 billion, with 20 pieces of national press, five broadcast interviews, eight features in key culture titles and a social reach of 19.4 million.
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