THREESIXTY supports On with flagship store launch

THREESIXTY has been appointed by On to help launch its flagship European store on London’s Regent Street.

On is the world’s fastest-growing sportswear brand. After going public in 2022, the company raised $746 million at IPO on the New York Stock Exchange, which valued the company at $7.3 billion.

As specialists in broadcast PR, THREESIXTY was tasked with securing top-tier media interviews for the brand’s suite of senior spokespeople on some of Europe’s biggest and most high-profile business slots.

On the day of the store opening, THREESIXTY secured an exclusive news interview with Ian King Live on Sky News as the doors opened to the public. Two long-form profile interviews were also secured with Bloomberg and CNBC.